WAYS OF IMPROVING THE FINANCIAL CONDITION OF AN ENTERPRISE AT THE MENTAL LEVEL

Authors

Y. V. Ovsiuchenko
Kharkiv National University of Radio Electronics, Ukraine
https://orcid.org/0000-0002-0522-1799
O.V. Peresada
Kharkiv National University of Radio Electronics, Ukraine
https://orcid.org/0000-0003-0388-975X
V. S. Budyansky
Kharkiv National University of Radio Electronics, Ukraine
https://orcid.org/0009-0003-6024-7021
DOI: https://doi.org/10.30837/EK.2024.001

Abstract

In today's business environment, improving an enterprise's financial performance is not only about strategic decisions, resource allocation, or market expansion. Increasingly, research and case studies highlight the critical role of «mental capital» – the mindset, attitudes, and collective mental framework of an organization.

Author Biographies

Y. V. Ovsiuchenko, Kharkiv National University of Radio Electronics

Ph.D., Associate Professor of Department of Economic Cybernetics and Management of Economic Security

O.V. Peresada, Kharkiv National University of Radio Electronics

Senior Lecturer of Department of Economic Cybernetics and Management of Economic Security

V. S. Budyansky, Kharkiv National University of Radio Electronics

PhD student


Sustainable economic development: innovative approaches and strategic perspectives: collective monograph

Downloads

coll_mono_SEDIASP_2024.pdf

Pages

9-17

Published

April 29, 2025

Categories

Copyright (c) 2025 Press of the Kharkiv National University of Radioelectronics

Details about this monograph

ISBN-13 (15)

978-966-659-401-6