WAYS OF IMPROVING THE FINANCIAL CONDITION OF AN ENTERPRISE AT THE MENTAL LEVEL

Authors

Y. V. Ovsiuchenko
Kharkiv National University of Radio Electronics
https://orcid.org/0000-0002-0522-1799
O.V. Peresada
Kharkiv National University of Radio Electronics
https://orcid.org/0000-0003-0388-975X
V. S. Budyansky
Kharkiv National University of Radio Electronics
https://orcid.org/0009-0003-6024-7021

Abstract

In today's business environment, improving an enterprise's financial performance is not only about strategic decisions, resource allocation, or market expansion. Increasingly, research and case studies highlight the critical role of «mental capital» – the mindset, attitudes, and collective mental framework of an organization.


Sustainable economic development: innovative approaches and strategic perspectives: collective monograph

Pages

9-17

Published

April 29, 2025

Details about this monograph

ISBN-13 (15)

978-966-659-401-6