WAYS OF IMPROVING THE FINANCIAL CONDITION OF AN ENTERPRISE AT THE MENTAL LEVEL
Abstract
In today's business environment, improving an enterprise's financial performance is not only about strategic decisions, resource allocation, or market expansion. Increasingly, research and case studies highlight the critical role of «mental capital» – the mindset, attitudes, and collective mental framework of an organization.

Sustainable economic development: innovative approaches and strategic perspectives: collective monograph
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Pages
9-17
Published
April 29, 2025
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Copyright (c) 2025 Press of the Kharkiv National University of Radioelectronics
Details about this monograph
ISBN-13 (15)
978-966-659-401-6