DATA ANALYSIS AND BI IN BUSINESS ENVIRONMENT: FURTHER DEVELOPMENT AND ONLINE TOOLS

Authors

N. Tokhtamysh
Kharkiv National University of Radio Electronics, Ukraine
https://orcid.org/0009-0009-5572-8553
О. Polozov
Kharkiv National University of Radio Electronics, Ukraine
https://orcid.org/0009-0002-8133-4813
V. Khalina
Kharkiv National University of Radio Electronics, Ukraine
https://orcid.org/0009-0001-4661-2550
A. Romanovych
Kharkiv National University of Radio Electronics, Ukraine
https://orcid.org/0009-0000-3548-0487
DOI: https://doi.org/10.30837/EK.2025.004

Abstract

In the digital economy, data is a strategic asset. Business Intelligence and data analytics enable organizations to transform raw data into actionable insights, optimize operations and resource allocation, anticipate market trends and customer behavior, enhance competitiveness and innovation, and support evidence-based policy and strategic decision-making. In essence, BI systems have evolved from simple data support tools into comprehensive, intelligent platforms that form the analytical backbone of modern organizations.

 

Author Biographies

N. Tokhtamysh , Kharkiv National University of Radio Electronics

Senior Lecturer of Department of Economic Cybernetics and Management of Economic Security

О. Polozov , Kharkiv National University of Radio Electronics

Assistant of Department of Media Systems and Technologies

 

V. Khalina , Kharkiv National University of Radio Electronics

Assistant of Department of Economic Cybernetics and Management of Economic Security

A. Romanovych , Kharkiv National University of Radio Electronics

Student

 


Системна модернізація економіки в контексті цілей сталого розвитку: виклики та стратегічні пріоритети: колективна монографія

Downloads

coll_mono_EK_2025

Pages

52–61

Published

April 8, 2026

Categories

Copyright (c) 2026 Press of the Kharkiv National University of Radioelectronics

Details about this monograph

ISBN-13 (15)

978-966-659-420-7