COGNITIVE ASPECTS AND THE EDUCATIONAL POTENTIAL OF INFOGRAPHICS IN THE CONTEXT OF INCREASING INFORMATION FLOWS

This study examines the cognitive aspects of information perception through infographics and substantiates its educational potential in the context of information overload. Theories of dual coding, cognitive load, and visual thinking are analyzed as the basis for the effectiveness of infographics. The principles of creating infographics, taking into account the characteristics of cognitive perception, have been identified. It has been proven that the use of infographics increases the effectiveness of learning information and optimizes the educational process.