Information systems in project and program management

Anna Anishchenko; Volodymyr Timofeyev; Ivan Yakushyk; Volodymyr Bezkorovainyi; Hanna Bezuhla; Dmytro Bulavin; Vitalii Petrenko; Svitlana Danshyna; Nataliia Dotsenko; Yuliia Husieva; Igor Chumachenko; Andriy Galkin; Heorhii Kuchuk; Halyna Padalko; Andrii Bondarenko; Anatoly Druzhinin; Eugene Druzhinin; Oksana Davydenko; Nataliia Obukhova; Oleg Fedorovich; Yurii Pronchakov; O Prokhorov; Liudmyla Lutai; Viktor Kosenko; Tetiana Fonarova; Vitaliy Petrenko; Maksym Bushuiev; Kyrylo Bushuiev; Nataliia Khomiuk; Nataliia Pavlikha; Sofiia Khrustalova; Kirill Khrustalev; Anna Trunova; Viktoriia Nevliudova; Inna  Korkhina; Oleh Kovalchuk; Hrystyna Matkivska; Oleg Zachko; Valentina Molokanova; Anna Morozova; Roksana Petrova; Igor Nevliudov; Sergiy Novoselov; Oleksandr Klymenko; Maksym Vzhesnievskyi; Vladyslav Yevsieiev; Svitlana Maksymova; Oleksandr Klymenko; Ievgenii Razumov-Frizyuk; Dmytro Nikitin; Ihor Badaniuk; Roman Strelets; Oksana Sychova; Valentyn Rach; Olga Rossoshanskaya; Olena Medvedieva; Sergii Slobodian; Tetiana Farionova; Yuriy Kharytonov; Mikhailo Vorona

doi:10.30837/MMP.2023

Using IT-marketing products in commercial real estate projects

Автори

Vitaliy Petrenko

UKRAINIAN STATE UNIVERSITY OF SCIENCE AND TECHNOLOGIES, Україна

https://orcid.org/0000-0001-5017-1674

Inna Korkhina

Ukrainian State University of Science and Technology, Dnipro, Україна

https://orcid.org/0000-0002-7530-7993

DOI: https://doi.org/10.30837/MMP.2023.196

Анотація

The commercial real estate market in Ukraine has changed significantly over the past few
years. This article focuses on commercial real estate, in particular, shopping and entertainment
centers (SECs).. Ukrainian SECs have suffered significant losses due to the COVID-19 pandemic,
and then some more suffered serious damage during the full-scale war. However, most of the SECs
have resumed or are resuming their operations, and new SECs are being unfrozen. The unstable
situation in the country, massive population movements within the country and the departure of
many Ukrainians abroad make the management of SECs to revise their development plans and
marketing strategies. Modern marketing strategies for promoting SECs require the use of innovative tools. This paper considers the problem of using special software for marketing automation. The authors have selected the most well-known marketing automation platforms for any project and conducted a comparative analysis of them.

Біографії авторів

Vitaliy Petrenko , UKRAINIAN STATE UNIVERSITY OF SCIENCE AND TECHNOLOGIES

Dr. Sc. (Engineering), Professor, Head of the Department of Intellectual Property and Project Management

Inna Korkhina, Ukrainian State University of Science and Technology, Dnipro

PhD (Engineering), Associate Professor

Information systems in project and program management: Collective monograph edited by I. Linde

##submission.downloads##

monograph_43_ISPPM_2023-196-202

Сторінки

p. 196-202

Опубліковано

листопада 30, 2023

Категорії

Колективні монографії

Деталі щодо доступних видів видань: monograph_43_ISPPM_2023.pdf

monograph_43_ISPPM_2023.pdf

ISBN-13 (15)

978-9984-891-22-4