ВИКОРИСТАННЯ ГЕНЕРАТИВНОГО ШТУЧНОГО ІНТЕЛЕКТУ В ПРОГНОЗУВАННІ ПОПИТУ ТА УПРАВЛІННІ ЗАПАСАМИ PHILIP MORRIS SALES AND DISTRIBUTION

This work is devoted to the importance and benefits of using generative artificial intelligence in the field of demand forecasting and inventory management, particularly on the example of Philip Morris Sales and Distribution. However, the implementation of GenAI requires careful management, because the further development of this technology can lead to new innovations and improvements in business processes, which will help increase the competitiveness of companies in the modern world.