ІМІТАЦІЙНЕ МОДЕЛЮВАННЯ ПОТОКІВ ВІДВІДУВАЧІВ ТОРГОВО-РОЗВАЖАЛЬНОГО ЦЕНТРУ

Features of the simulation model creation for analyzing the flow of visitors to the shopping and entertainment center «Nikolsky» in Kharkiv are considered in this work. The model makes it possible to estimate the filling of shopping centers according to different flows of visitors. This provides a representation of simulated visitor flows, where individual visitors have to visit several stores and, optionally, restaurants, restrooms, and a movie theater, which are the mall's entertainment venues. The model also allows you to explore the map of the density of visitors in the halls. In the future, we can complicate the model by adding, for example, different models of individual consumer behavior, etc.