ДОСЛІДЖЕННЯ ТЕХНОЛОГІЙ ДОПОВНЕНОЇ РЕАЛЬНОСТІ ДЛЯ ПРОГРАМНОЇ РЕАЛІЗАЦІЇ ВІРТУАЛЬНОЇ ПРИМІРОЧНОЇ АКСЕСУАРІВ ЗА ДОПОМОГОЮ ШТУЧНОГО ІНТЕЛЕКТУ

This work is dedicated to the study of augmented reality technologies for the software implementation of a virtual accessory fitting room using artificial intelligence. Users can virtually try on different accessories in real time, which improves the online shopping experience using augmented reality technology. The study uses an artificial intelligence mechanism for marker recognition to accurately place and model accessories on the user’s body. The findings contribute to the retail industry by offering insight into the potential of AI-based solutions to bridge the gap between physical and digital environments for accessory shopping.