Forming the investment attractiveness of innovative investment projects on the basis of increasing their commercial potential in the field of engineering services
Abstract
The study deals with the formation of the investment attractiveness of innovative projects in the
activities of Ukrainian enterprises with the involvement of engineering companies. The necessity of
coordinating the goals of the enterprise and the motives of investors is substantiated. It is noted that
the basis for cooperation and pooling of efforts can be the determination of an integral indicator
of investment attractiveness – the commercial potential of an innovation-investment project.
Modern approaches, the essence and components of the formation of commercial potential are
considered. The role and importance of engineering companies in increasing the commercial
potential of innovative and investment projects is shown on the example of the innovative technology «Simatic System Audit» of Siemens Corporation. The marketing component in increasing the commercial potential of an innovation-investment project has been studied. The role and importance of engineering companies in promoting this technology to the Ukrainian market of industrial enterprises is emphasized.
Information systems in project and program management: Collective monograph edited by I. Linde
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Pages
p. 150-162
Published
November 30, 2023
Categories
Copyright (c) 2023 Press of the Kharkiv National University of Radioelectronics
Details about the available publication format: monograph_43_ISPPM_2023.pdf
monograph_43_ISPPM_2023.pdf
ISBN-13 (15)
978-9984-891-22-4
