Forming the investment attractiveness of innovative investment projects on the basis of increasing their commercial potential in the field of engineering services

Автори

Tetiana Fonarova
UKRAINIAN STATE UNIVERSITY OF SCIENCE AND TECHNOLOGIES, Україна
https://orcid.org/0000-0001-7726-6999
Vitaliy Petrenko
UKRAINIAN STATE UNIVERSITY OF SCIENCE AND TECHNOLOGIES, Україна
https://orcid.org/0000-0001-5017-1674
Maksym Bushuiev
UKRAINIAN STATE UNIVERSITY OF SCIENCE AND TECHNOLOGIES, Україна
https://orcid.org/0009-0005-4966-4005
Kyrylo Bushuiev
National Metallurgical Academy of Ukraine, Україна
https://orcid.org/0000-0001-8321-4124
DOI: https://doi.org/10.30837/MMP.2023.150

Анотація

The study deals with the formation of the investment attractiveness of innovative projects in the
activities of Ukrainian enterprises with the involvement of engineering companies. The necessity of
coordinating the goals of the enterprise and the motives of investors is substantiated. It is noted that
the basis for cooperation and pooling of efforts can be the determination of an integral indicator
of investment attractiveness – the commercial potential of an innovation-investment project.
Modern approaches, the essence and components of the formation of commercial potential are
considered. The role and importance of engineering companies in increasing the commercial
potential of innovative and investment projects is shown on the example of the innovative technology «Simatic System Audit» of Siemens Corporation. The marketing component in increasing the commercial potential of an innovation-investment project has been studied. The role and importance of engineering companies in promoting this technology to the Ukrainian market of industrial enterprises is emphasized.

Біографії авторів

Tetiana Fonarova , UKRAINIAN STATE UNIVERSITY OF SCIENCE AND TECHNOLOGIES

PhD (Economics), Associate Professor Department of Intellectual Property and Project Management

Vitaliy Petrenko , UKRAINIAN STATE UNIVERSITY OF SCIENCE AND TECHNOLOGIES

Dr. Sc. (Engineering), Professor, Head of the Department of Intellectual Property and Project Management

Maksym Bushuiev , UKRAINIAN STATE UNIVERSITY OF SCIENCE AND TECHNOLOGIES

PhD student, Department of Intellectual Property and Project Management

Kyrylo Bushuiev , National Metallurgical Academy of Ukraine

PhD Student


Information systems in project and program management: Collective monograph edited by I. Linde

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monograph_43_ISPPM_2023-150-162

Сторінки

p. 150-162

Опубліковано

листопада 30, 2023

Категорії

Авторське право (c) 2023 Харківський національний університет радіоелектроніки

Деталі щодо доступних видів видань: monograph_43_ISPPM_2023.pdf

monograph_43_ISPPM_2023.pdf

ISBN-13 (15)

978-9984-891-22-4